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Social Media Advertising For Positive Outcome 

June 26 2016 l ndbs  
  
 

Social media is a great platform for networking, business connection, family contact, friendship, dating that may lead to marriage or heartbreak, whatever the reason may be, the bottom line is any person who is on social media already know the purpose and intentions of being there.  How you behave to those you are connected with may make or break your business as you may be consumed with marketing and advertising your business and become useless to your friends or become too social and neglect marketing your business as your time can be consumed by specific person that you may have direct communication with.  In paying special attention to business, the following should be taken into consideration when marketing and promoting it on social media

 

Be social as the word suggests

Always bear in mind that most of the people that are on social media, be it Facebook, whatsapp, Twitter etc have joined in looking for friends to talk to or someone to socialize with, and while reading an article like this, since you are always too busy for social media, you decided to join as you learnt from the article of the  great business opportunity and prospects of selling your products.  Now that you have joined, be social, talk to people, attend to problems your friends have.   A friend on Facebook has updated status indicating how heartbroken and your response is “ Sorry Friend, come to our beauty spa we will take your stress away with one touch”, that may sound good but should be said when your friend is in a good mood.  At the moment of brokenness all a friend needs is “What happened friend, what can I do to help you?” than seeing it as an opportunity to sell your products or business.  You must also show emotions and share a bit of what you were doing weekend that bombarding them with adverts after adverts.

Be a brand yourself before you can promote a brand

Any company before employing the sales representative they prefer to conduct interview first to see if the person that they are going to hire will be able to represent their brand well.  Being entrepreneur you need to ask yourself if you are representing the brand well.  You need to be the right person for your company.  What you say in social media reflect back to your company even if you put a capital LOL at the end.  Your language must be in line with the brand that you are.  Behave like you are listed at Stock exchange where if the CEO is sick the shares go down, if CEO resigns with no given reason shares take a knock, if CEO say a statement that does not go well with investors the shares get affected.  The same applies to you, you are linked and associated with your business and company so be careful how you conduct yourself in public.

Join groups for advertising

There are a lot of groups especially on facebook that are meant for business discussions and advertising.  Be a member of those groups as that will help you to go broad in advertising your business that always running adverts on your status update.  Facebook asks “ What is in your mind” not “what do you have to sell to your friends”.  And even on the groups instead of running advert after advert try to offer business advice about the product you sell or your business experience in general, that way you will give group members indication that you do not only sell but you do face challenges and you show how overcame those challenges.  Be a human being behind the business than a business without a soul. 

Keep your message brief and to the point

If you are not on twitter yet you should consider it as it is able to train people to be short and to the point when writing.  It helps you to get rid of less important information and focus on the gist of the matter.  A person has a website and other links but still give too much information and leave no appetite for someone to want to visit the website as all seems to have been outlined on the group or even status update and you wonder why you lose friends daily as some cannot stand having adverts pushed through their throats, and some groups do block you as they feel that you are avalanching it with too much adverts which may irritate other members and make them leave the group because of you.  One line can say a lot if well thought of than twenty lines.  And please have a good timing, you need to have business hours and use that time to advertise, after hours show also that you have people in your life you spend time with by toning down on advertising and at least talk about the good meal you are preparing for your family, by so doing others will be able to visit your profile and see your previous advert than running adverts 24/7.

Attend to your inbox and private messages

Some people are shy to respond directly to you on your status update and might prefer to communicate with you via inbox for clarity.  Don’t be carried away by status updates and forget to check your inbox because by the time you want to respond via inbox the person will tell you “I have been helped somewhere thank you” without bothering to say “Idiot, what took you so long to come back to me”.  Do not take longer than necessary to respond to people inbox.  If the message was sent weekend make that person aware that you only attended to message on Monday hence late response.  And if a person inbox you do not show desperation, present your business and give client time to digest and come back to you that to always ask if they have made up their minds every second you see them online.

Did I mention Whatsapp and wechat and others? Guess they are covered on the above though whatsapp has caused pains to many relationships with its famous “Last seen”   and hope Mark Zuckerberg will address that concern.  Whatever social media you use know that you are talking to a person with soul and emotions on the other side, behave responsibly.

Derrick is a Certified Business Advisor   (IBA Member)

 
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Dress For Success Inside Out

March 22 2016 l ndbs  
  
 

I was invited to Australian Embassy by a friend for a business gala dinner, the embassy was to outline business opportunities in Australia and I had to look good that day. I pulled my best suit and the tie that I seldom wear. I drove to the gala dinner and on arrival I felt lost as most of the guests were wearing shirts, no ties, just semi formal. This made me realize that each country has a way in which they define dress code for occasions especially in the business circle. It dawned on me on how Arabs conduct businesses in their attire while mingling with western partners in their black suits and red ties. That event made me reflect on the following when invited or for business meeting:

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"This Was My Great Year" Entrepreneur Should So Say 

Many Entrepreneurs start a year with great resolutions and are excited and looking forward to business growth and great year ahead. In countries like China their years are themed around the national goals but in countries like South Africa the themes are according to religious bodies individuals belong to.

One church may have prosperity as a theme and the other has Taking Over as a theme, such themes do inspire individuals to have aim and purpose during the year. It is unfortunate that not everybody will experience fulfillment of the theme come year end

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It Is The End Of The Year Not the End Of Your Business... DON'T PANIC


At the beginning of the year every business owner has resolution made and part of that is to make enough money to afford a holiday with loved ones, to some is to have a car or buy property, but come year end some realize that they faced more difficulties such that they are amazed that the business is still going on.

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Think Like An Entrepreneur, Act Like A Trader

  

Being an Entrepreneur is about innovation, ideation, spending time conceptualizing and seeing the end product in your mind. It is when the product is ready that it will require rigorous selling, promotion, marketing and management to get it off the shelf.

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Vision 3030: Think Beyond Your Lifetime

  
Whether we like it or not, probably none of us in 2015 will leave to see 3030. But whether we leave to see it or not, 3030 will come. In as much as there are those waiting for the world to end, the world may not end before 3030.

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Take Off Saul's Armour And Face Goliath

  
The story of David and Goliath may sound a myth to some but records show that the battle in the valley of Elah with archeological backing did take place. It is a story so close to may people of different religions as it shows the level of faith and trust that one can have in God to win the battle.
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You Are The First PR Executive For Your Business, Behave As Such When Networking

  
Network sessions are seen by many as platform where they will go and sell their business and distribute business cards to those deemed potential clients, very few see it as a platform to buy what they are looking for, the reality is that what you have been looking for can be purchased at a

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Get All Your Race Horses At The Starting Gates

  
At the racecourse all horses have same starting time and are at closed starting gate to make sure they are all at the same line before take off but someone is optimistic that their favorite horse will emerge a winner.

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Enhancing Value Chain Among Entrepreneurs


Value Chain is the concept that has been promoted by governments around the world with focus on how they can integrate systems to function efficiently, and they have taken it further by looking at how they can relate amongst each other through bilateral trade agreements that carry tax

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Fishermen Have No Competitors

I was asked a question by a mentoree during mentorship session: “How do I deal with competitors in the area?” And immediately the thought of fisherman dropped in my mind.  I pictured a fisherman on the bank of the dam with other fishermen nearby.

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Knock Yourself Off Debts Wagon

Getting in debts then pay someone to administer your way out is like kidnapping yourself and pay someone ransom to be freed. Most people realize they are in debt the moment they need something and can’t afford due to other financial commitment,

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Your Business Needs Medical Attention Too

As humans we are quick to seek medical help should we not feel well in our bodies and at times it does not matter how much we pay for the services as long we get help, yet we fail to do the same when our businesses are unwell, instead of seeking help from experts and consultants,

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Get Your Business Off The Ledge

Every business does experience dry season and rainy season, there are times where it soars like an eagle, and comes a time where it hides like a bat waiting for night time.  It becomes dangerous when it get on the ledge and leave the owner with two options: To jump and crush or hold back for rescue.  When faced with that situation the following can help get on your feet again: 

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Is Cash Still King In Business?

The old adage that Cash Is King still has meaning in today’s business world.  Employees are paid through cash, Service providers need to be paid cash, creditors are paid cash.  Any company that has its cash withheld by its debtors such company may struggle to meet its financial obligations. 

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Dining With Captains 

Getting clients to buy your product or service takes talking and selling but to keep them takes character and respect.   The clients that you have they are also clients to others so they know all the tricks and the kind of game you play, and they can easily tell if you are trust worthy or not.  

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Curious Case Of Middle Class 

The economy is structured in such a way that there must be employers and the employees. And it is the responsibility of employer to pay the employee for the services rendered or work done.  It is within  this circle where the  bourgeoisie have  found a dwelling place.    

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Act Like Antrepreneur, live  like Entrepreneur

Ants are interesting insects and unlike lions that you have to find in the zoo, they are found in rural and urban areas.  They travel without boundaries and  work hard for their food no wonder they got special mention in the bible, Proverbs 6:5-6

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Advertising On Social Media For Results

Social media is a great platform for networking, business connection, family contact, friendship, dating that may lead to marriage or heartbreak, whatever the reason may be, the bottom line is any person who is on social media already know the purpose and intentions of being there.

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