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Take The Mask Off And Create Wealth On Social Media 

June 21  2017 l ndbs  
   
 

Many people are on social media space yet fail to use it optimally leading to them failing dismally in growing their businesses.  Some believe that to have a voice on social media space they must be celebrities or people of influence.  Reality is that one can be a celebrity but without content one can still not have strong presence on social media that can yield profit.  Content is what one can create or source, which is relevant to the business one owns.  Whatever one says or do should lead towards social awareness, business gains or advocacy.

 

 

Find a cause, you will have content


There are many reasons people join social media space, some are looking for friends, others want to sell their products, while others are looking for a space to air their views.  Know why you are on social media and have a strategy on how you will drive your cause.  If your cause is business, find ways and means through which you will drive your product or service without trying to play cool as if you do not need sales.

 


Start using real names, real content, real picture


If you know your cause on social media you will have an identity that is authentic and credible.  You will not hide behind a pseudonym.  Followers and friends want to deal with a real person they can trust.  It does not work to tell potential client that “My real name is” when they are about to pay your with their real money, not fake.  Rather use your picture or any symbol related to your cause than getting any picture of celebrity or any person and present it as yours.  There are some of your followers who do not know how  Rihanna looks like and some conclude that it is your picture and by the time they meet you in person can cancel the deal without giving you reasons.


Create content that will sell without price tag


Followers or friends on social media are looking for engagement, communication and interaction than a situation where you always sell your products without even saying “Halo”.  They want to feel that you are a human being with human needs, you ask why they are not happy, you celebrate their successes, in the mists of all that you have to find a way to sell your product or service.  Best way to do it is to follow conversation that are in line with your services, bring up conversations that will trigger interest for them to know what business you are in.  And most of them they will do that via Inbox or DM without anyone noticing.  Some may not contact you immediately but will keep you in mind for such time that they will need your services.


Be smart, Keep track of the conversation


Do not delete any DM or Inbox that is business related.  Some of your friends or followers may ask you about your services this year and make follow up next year, and when they show up next year it will give them pleasure to notice that you still remember their last enquiry.  Often you will find that they even deleted the conversation from their side or the conversation is right on top but did not bother to check.  Use that as “Doctor’s File” and make reference to it even if is not related to the current enquiry. 


For every picture there must be content


If you decide to use posters or pictures in promoting your services or products, let there be a story behind, make your followers or friends understand why you posted that image.  Your content must create appetite to want to buy or share what you have posted.  Remember always that it is not about selling only but brand awareness, the more people recognize your brand the more they get attached to it and the more they want to do business with you.  

 

Delivered at University of Pretoria ABASA TUKS Youth Entrepreneurship Day 27 July 2017 by Derrick Ndzavi, a Certified Business Advisor   (IBASA Member) 

 
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Curious Case Of An Entrepreneur 

April 24  2017 l ndbs  
   
 

Dear Entrepreneur... You are on your own

 

When you share your business idea with family and friends no one seems to understand what you are trying to say. 

When you share with those you think have been in business before you they tell you it is impossible. 

When you make it, everyone wants to be close to you in case they will need help in the next 24 hours.  When business blossom and grow they call you savvy.  When it starts to crumble they start to dig out your weaknesses trying to find a reason why the business failed. 

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Know Your Worth And Live The Brand  

February 20 2017 l ndbs  
   
 

You must learn to walk away not because you want others to realize your worth, but because you finally realize your own worth”. - Hunadi Yoliswa Makobela


If you do not know your worth in life you will work for what others determine for you than what you deserve.  If your qualification has a benchmark of how much you should earn that is what you will be paid for but if you understand how much you are worth you will go extra mile by registering for other qualification to increase your value to what you think you are worth or start a business to take you where you belong.   You can know  your worth and live the Brand that you are when you do the following:

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ND Entrepreneurologist

Digital Migration Is NOW, Are Your Ready?  

December 03 2016 l ndbs  
   
 

Having a black and white Television was once a prestige and status until  the not so colour TV.  The not so colour TV had its life span until was replaced by the clear picture, the question is what next?  To someone whose mind is still holding on to the not so colour TV there may not be answer to the NEXT part, but to someone whose mind has been migrating with the changes there is that visualization of the possibility of improvement to what is today called clear HD and 4D picture.  With all this transitions and changes taking place the question is: How ready are entrepreneurs for digital migration. 

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Transcend Your Business Idea From Creative Mode To Innovative Mode Seamlessly 

September 28 2016 l ndbs  
   
 

Business Ideas are floating in the minds of billions of people daily yet very few have the opportunity of turning them into reality.  Those with ideas are held back by many factors such as lack of funding, lack of support and lack of proper planning on their side. At the most people lack enthusiasm, thereby allow procrastination to kick in.   Of the ideas that make it into reality, most only get into creative stage and when the product is developed, the now entrepreneur is unable to take the product to the market since too much focus was in the development, excitement, experiment without looking into  how will the product be sold, where will it be sold and how much will it be sold for.  In order for the product to step out of idea stage  into development stage, then innovative  stage, the following should be in precision

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ND 2016

Make Room For Plan B, Just In Case... 

August 03 2016 l ndbs  
   
 

In every circle of life people talk about having plans, and these plans are labeled as Plan A and Plan B, one rarely hear of plan C, D until plan Z.  Plan B does not have to be associated with failure but can be associated with taking A step further towards achieving your goals and objectives in business.  Plan A must be supported after running its course by adhering to the following:

Plan A is up to where your business is, and Plan B is when you take the business forward, but you cannot take the business forward without any future plans.  Business growth is determined by owner’s desire to change to the next level, when change is effected, growth is inevitable.   There is often reluctance from business owner to step into transition that will lead to business growt

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Social Media Advertising For Positive Outcome 

June 26 2016 l ndbs  
   
 

Social media is a great platform for networking, business connection, family contact, friendship, dating that may lead to marriage or heartbreak, whatever the reason may be, the bottom line is any person who is on social media already know the purpose and intentions of being there.  How you behave to those you are connected with may make or break your business as you may be consumed with marketing and advertising your business and become useless to your friends or become too social and neglect marketing your business as your time can be consumed by specific person that you may have direct communication with.  In paying special attention to business, the following should be taken into consideration when marketing and promoting it on social media

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Dress For Success Inside Out

March 22 2016 l ndbs  
  
 

I was invited to Australian Embassy by a friend for a business gala dinner, the embassy was to outline business opportunities in Australia and I had to look good that day. I pulled my best suit and the tie that I seldom wear. I drove to the gala dinner and on arrival I felt lost as most of the guests were wearing shirts, no ties, just semi formal. This made me realize that each country has a way in which they define dress code for occasions especially in the business circle. It dawned on me on how Arabs conduct businesses in their attire while mingling with western partners in their black suits and red ties. That event made me reflect on the following when invited or for business meeting:

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"This Was My Great Year" Entrepreneur Should So Say 

Many Entrepreneurs start a year with great resolutions and are excited and looking forward to business growth and great year ahead. In countries like China their years are themed around the national goals but in countries like South Africa the themes are according to religious bodies individuals belong to.

One church may have prosperity as a theme and the other has Taking Over as a theme, such themes do inspire individuals to have aim and purpose during the year. It is unfortunate that not everybody will experience fulfillment of the theme come year end

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It Is The End Of The Year Not the End Of Your Business... DON'T PANIC


At the beginning of the year every business owner has resolution made and part of that is to make enough money to afford a holiday with loved ones, to some is to have a car or buy property, but come year end some realize that they faced more difficulties such that they are amazed that the business is still going on.

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Think Like An Entrepreneur, Act Like A Trader

  

Being an Entrepreneur is about innovation, ideation, spending time conceptualizing and seeing the end product in your mind. It is when the product is ready that it will require rigorous selling, promotion, marketing and management to get it off the shelf.

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Vision 3030: Think Beyond Your Lifetime

  
Whether we like it or not, probably none of us in 2015 will leave to see 3030. But whether we leave to see it or not, 3030 will come. In as much as there are those waiting for the world to end, the world may not end before 3030.

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Take Off Saul's Armour And Face Goliath

  
The story of David and Goliath may sound a myth to some but records show that the battle in the valley of Elah with archeological backing did take place. It is a story so close to may people of different religions as it shows the level of faith and trust that one can have in God to win the battle.
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You Are The First PR Executive For Your Business, Behave As Such When Networking

  
Network sessions are seen by many as platform where they will go and sell their business and distribute business cards to those deemed potential clients, very few see it as a platform to buy what they are looking for, the reality is that what you have been looking for can be purchased at a

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Get All Your Race Horses At The Starting Gates

  
At the racecourse all horses have same starting time and are at closed starting gate to make sure they are all at the same line before take off but someone is optimistic that their favorite horse will emerge a winner.

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Enhancing Value Chain Among Entrepreneurs


Value Chain is the concept that has been promoted by governments around the world with focus on how they can integrate systems to function efficiently, and they have taken it further by looking at how they can relate amongst each other through bilateral trade agreements that carry tax

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Fishermen Have No Competitors

I was asked a question by a mentoree during mentorship session: “How do I deal with competitors in the area?” And immediately the thought of fisherman dropped in my mind.  I pictured a fisherman on the bank of the dam with other fishermen nearby.

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Knock Yourself Off Debts Wagon

Getting in debts then pay someone to administer your way out is like kidnapping yourself and pay someone ransom to be freed. Most people realize they are in debt the moment they need something and can’t afford due to other financial commitment,

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Your Business Needs Medical Attention Too

As humans we are quick to seek medical help should we not feel well in our bodies and at times it does not matter how much we pay for the services as long we get help, yet we fail to do the same when our businesses are unwell, instead of seeking help from experts and consultants,

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Get Your Business Off The Ledge

Every business does experience dry season and rainy season, there are times where it soars like an eagle, and comes a time where it hides like a bat waiting for night time.  It becomes dangerous when it get on the ledge and leave the owner with two options: To jump and crush or hold back for rescue.  When faced with that situation the following can help get on your feet again: 

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Is Cash Still King In Business?

The old adage that Cash Is King still has meaning in today’s business world.  Employees are paid through cash, Service providers need to be paid cash, creditors are paid cash.  Any company that has its cash withheld by its debtors such company may struggle to meet its financial obligations. 

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Dining With Captains 

Getting clients to buy your product or service takes talking and selling but to keep them takes character and respect.   The clients that you have they are also clients to others so they know all the tricks and the kind of game you play, and they can easily tell if you are trust worthy or not.  

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Curious Case Of Middle Class 

The economy is structured in such a way that there must be employers and the employees. And it is the responsibility of employer to pay the employee for the services rendered or work done.  It is within  this circle where the  bourgeoisie have  found a dwelling place.    

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Act Like Antrepreneur, live  like Entrepreneur

Ants are interesting insects and unlike lions that you have to find in the zoo, they are found in rural and urban areas.  They travel without boundaries and  work hard for their food no wonder they got special mention in the bible, Proverbs 6:5-6

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Advertising On Social Media For Results

Social media is a great platform for networking, business connection, family contact, friendship, dating that may lead to marriage or heartbreak, whatever the reason may be, the bottom line is any person who is on social media already know the purpose and intentions of being there.

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